Impact of COVID-19 on Marketing and Brand Safety Strategies in SEA

Brands’ response to the coronavirus pandemic not only impacts consumer’s trust today, but it will significantly impact future purchasing decisions. COVID-19 also brings with it brand safety risks that could irreparably damage brand reputation.

This survey analysis of 150+ agency heads, business leads in media, digital and brand marketers in South East Asia talks about the shift in brand marketing strategies to adapt to the post COVID-19 consumer needs. And the sentiment and current measures in place to mitigate the very real brand safety risks posed by rapid consumption of coronavirus related content.

Download the ‘Brand Response to COVID-19’ now know more about the pandemic’s impact on marketing and brand safety strategies in South East Asia.