Tet 2025 Simplified: Insights & Strategies to Drive Engagement and Sales

Tết Nguyên Đán, Vietnam’s Lunar New Year, is more than a celebration; it’s a cultural cornerstone. Traditionally about family gatherings, feasts, and honoring ancestors, Tet has evolved, and so have its audiences. For brands, this shift is a call to rethink strategies and connect with consumers in fresh, meaningful ways.

Tet 2024 highlighted this change, with a 32% drop in consumer engagement and rising sentiments of being “tired of Tet.” These trends reveal a growing focus on simplicity, emotional connection, and pre-Tet planning. Tet 2025 is your chance to align with these evolving preferences and stand out in a competitive marketplace.

Here is how you can do it:

• Understand New Sentiments: Move beyond nostalgic family reunion themes. Embrace simplicity, relaxation, and emotional bonds to resonate with today’s audiences.
• Highlight Value and Practicality: Emphasize value-driven options like larger product sizes, combo deals, and practical gifts to address rising price sensitivity while balancing cost and quality.
• Go AI-powered: AI-driven advertising solution ensures your ads appear in the right contexts at the right moments, boosting engagement while cutting ad waste.

Key insights like shifting Tet timelines, declining interest in traditional rituals, and the rise in pre-Tet shopping behaviors can help brands craft campaigns that are timely and relevant.

The rules of Tet marketing are changing. Are you ready to adapt? Download our FREE Tet 2025 Guide and transform your strategy to connect deeply with your audience and drive success this festive season!